Don’t Rely on Social Media Platforms. Build Your Own.

What would happen if the social media platforms that you rely on, abruptly went out of business? The challenge there is, if TikTok or Instagram goes away, all of your content and audience goes away. Lots of people are trusting platforms that they do not own. But what works instead, is having your own website…with sections for articles, videos, podcasts, and ways for your followers on social media to connect with your website.